The Work
Where you start depends on what you already have.
The Audit
A clear read on how your marketing operation runs today, and where AI genuinely changes it. Not a survey of what's possible. A view of what's true for you.
Strategy · AI readiness · Platform performance · Measurement · Team and capability
A prioritised findings report, and a scoped plan for what comes next.
The Architecture
The design for how your marketing operation runs with AI in it, and the process to put it in place.
Workflow design across creative, planning, and reporting.
Which tools earn their place, and how they stay tuned to your brand.
A measurement framework designed against your data.
Bringing media in-house? The Architecture is scoped around that move.
An architect draws the plans; your team does the building.
The Advisory
Once the system is live it needs to keep pace. The Advisory keeps the architecture current, and gives you a senior second opinion on the decisions that matter.
A monthly strategy session, async support between, and a monthly review.
Weekly touchpoints, multi-workstream ownership, and deeper availability.
The Atelier
Closed sessions, built around your team and your brief. Standalone, or alongside an engagement.
How AI is reshaping planning, buying, and measurement. Half or full day.
Team structure, stack, and 90-day priorities. Full day.
Media strategy for the half-year ahead. Half day, twice yearly.
Limited availability: a small number each year.